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Blogging 101: Publish Your Passion$295.00Berkeley

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Blogging began in earnest the better part of three decades ago, and today there are an estimated 600 million blogs worldwide, with 31 million active U.S. bloggers posting at least once per month. Why not join their numbers?

“What if I told you,” instructor Allison Landa says, “that you can create a blog from what you love most? Whether you wish to concoct savory cuisine, debate politics, or relate the ins and outs of your daily life, this five-week class will take you from the concept of a blog to its realization.”

Through brainstorming exercises, students will learn how to commit to a topic that sparks their interest and launch a blog rich with creativity and delight. In-class discussions and writing activities will reveal the nuances of blogging, including how to identify and target an audience while offering “sticky” material that will keep them coming back. Allison says, “You’ll also create a content calendar to help you stay on track in the weeks and months ahead, with optional homework assignments to familiarize yourself with existing blogs, envision how you can add your own voice to the mix, and begin writing your own posts.”

Whether you want to create something personal for just friends and family or a public blog that goes out to the masses, this class will walk you through the process of getting started and staying committed—and you’ll have fun while doing so!



    Allison Landa is a Berkeley-based writer of fiction and memoir whose work has been featured in The Guardian US, The Washington Post, and The Huffington Post, among other venues. Landa holds an MFA in creative writing from St. Mary’s College of California and runs the On the Cusp reading series in San Francisco. She is represented by Miriam Altshuler of DeFiore & Co.

  1. Monday, May 18, 7:00pm-9:30pm
  2. Monday, June 01, 7:00pm-9:30pm
  3. Monday, June 08, 7:00pm-9:30pm
  4. Monday, June 15, 7:00pm-9:30pm
  5. Monday, June 22, 7:00pm-9:30pm


Tue, May 19 @ 2:00 am
Tue, June 23 @ 4:30 am
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2121 Bonar St, Studio D, 2nd Fl
Berkeley, CA United States
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Registration Deadline

Registration closes 24 hours before the start time for a class.

Cancellation Policy

10 days or more before the start date for a class, the registrant will receive a credit minus a 10% fee OR a refund minus a 20% fee.

3-9 days before the start date for a class, the registrant will receive a credit minus a 20% fee OR a refund minus a 30% fee.

2 days or less before the start date for a class, the registrant will not receive a credit or a refund.

The Writing Salon cannot provide refunds, transfer payments, or offer makeup sessions for classes a student might miss, for any reason.

Due to extraordinary circumstances related to COVID-19, we are open to addressing cancellations on a case-by-case basis.

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