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“What drives many of us to write is the simple human need to express ourselves,” says instructor David Jacobson. “There may be no better way to meet that need than by presenting a point of view in the short, pointed burst of intellectual and emotional energy that goes into a newspaper column, op-ed or blog post.”
In this one-day class, through a mixture of short lectures, readings, discussions, and writing exercises, you will learn how to write a 500-1500 word piece that drives home a perspective and stays on point. During class, you will learn how to efficiently brainstorm subjects for your writing, choose a point of view that is personal and powerful, and strategically structure your beginning, middle, and end.
By day’s end you will take away:
- tools to help you identify, select and reject topics for your future opinion pieces
- tactics for conceiving and outlining your pieces from start to finish
- tips on applying the right voice to a given topic
- tricks for persisting through starts and stops
Our goal is that you leave class with several ideas for pieces you wish to write and at least a start on one or more of them. Whether you want your work to appear in your journal or in The Wall Street Journal, David will draw from his four decades of writing with a point of view to help you get to the point and stay on point.
David Jacobson started writing for newspapers at age 15 in 1979. While earning his journalism degree from the University of Minnesota, he served as sports editor and general columnist at Minnesota Daily. Throughout the ‘90s, David wrote and edited trade journals, and at the turn of the millennium he turned his focus to marketing communications content, including blogs, op-ed articles, press releases, and first-person point-of-view pieces. From 2005-2017, David produced thousands of such items as the marketing and communications lead for the non-profit Positive Coaching Alliance and now does so as sole proprietor of Inkflow Communications.
- Saturday, May 4, 10:00am-4:00pm