—You sweated over the book proposal, signed with an agent and secured a contract.
—You had a brilliant idea for a business or product and have launched your company with high hopes.
—You worked for months and self-published the book you have always wanted to write.
—You have been in business for years and can credibly claim to be an expert in your field.

Regardless of which of these circumstance you fit into, now, finally, you can sink back with a sigh of relief, relax and enjoy a job well done. “Not so fast,” says Karen Leland. “In this Web 2.0, 24/7, multitasking, do-less-with-more world, the degree to which you promote your own book, business or product often determines your level of success.

It’s up to you, the author, entrepreneur or small business owner, to finish the job you started — by becoming a star. or at least adept, at the art and science of public relations and marketing.”

Whether you are a new author about to launch your first self-published book, a seasoned writer with a few big publishing house books behind you, a brand new business owner, or an experienced entrepreneur, this class will help you to identify ten relatively low cost opportunities for promotion; teach you the insider tips on how to utilize  both traditional and social media marketing for your book and business, and support you to create a promotion plan for the next three to six months.